"Doing things our own way"
Magna's speedy growth was achieved by Michael de Ruijter's (CEO) strategy of quick and short decision-making and flexibility in manufacturing to fulfill the requirements of the customers. This is Magna's culture of "doing things our own way".
Keep ear to the ground. Our business concept is very simple, we listen to our customers and focus on customer needs. Magna is always close to end-users with the regional offices and always work with their feedback.
We position ourselves as the “premium second tier” tyre brand and provide end-users similar product quality as the Tier 1 tyre brands. This sounds too good to be true, but almost all users who have tried MAGNA have become loyal customers. Users should try and see for themselves. Magna is now the fastest growing OTR Tyre company in the world and our track record works for us, with many successful references worldwide.
Companies around the world are continuing to feel the effects of increasing prices of raw materials and the added pressure of rising demand. The world economy is performing well which has resulted in many companies putting an even greater pressure on their (mining) operation and equipment assets; to increase revenue through increased production.
Emphasis on increased production makes choosing the right tyre supplier very important to:
This can only be realized by opting for premium quality from a reliable tyre supplier such as Magna Tyres Group. Magna offers a product that optimizes cost per hour without yielding on quality, something the three major A-brands are struggling with and aren’t able to deliver in many cases.