Every (1) product improvement or (2) new product starts with an idea on which our R&D department develops an architecture and design. This design is tested and afterwards prepared for release management. In this phase everyone who works with Magna products is informed, and is provided with product information, marketing and training. Afterwards the product is released and we start to collect data by testing and requesting feedback from end-users. This is a continuous process as we are continuously trying to improve our Tyre Range to guarantee the premium quality tyres Magna customers expect.