Magna business concept
Magna Tyres business concept
Magna Tyres' speedy growth was achieved by Michael de Ruijter's (CEO) strategy of quick and short decision-making and flexibility in manufacturing to fulfil the requirements of the customers. This is Magna Tyres' culture of "doing things our own way".
Keeping an ear to the ground. Our business concept is very simple, we listen to our customers and focus on customer needs. Magna Tyres is always close to end-users with the regional offices and we always work with their feedback.
No.1 Second Tier Tyre Brand
We position ourselves as the “premium second tier” tyre brand and provide end-users similar product quality as the Tier 1 tyre brands. This sounds too good to be true, but almost all users who have tried Magna Tyres have become loyal customers. Users should try and see for themselves. Magna Tyres is now the fastest growing OTR Tyre company in the world and our track record works for us, with many successful references worldwide.
Optimise cost per hour without yielding on quality
Companies around the world are continuing to feel the effects of increasing prices of raw materials and the added pressure of rising demand. The world economy is performing well which has resulted in many companies putting an even greater pressure on their (mining) operation and equipment assets; to increase revenue through increased production.
Emphasis on increased production makes choosing the right tyre supplier very important to:
- reduce the cost on expenses of tyres and thereby optimise profitability
- reduce downtime due to damages and thus prevent production loss
- guarantee delivery of the necessary tyres and prevent production loss
This can only be realised by opting for premium quality from a reliable tyre supplier such as Magna Tyres. We offer a product that optimises cost per hour without yielding on quality, something the three major A-brands are struggling with and aren’t able to deliver in many cases.
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