With Mr Vijay Nambiar about the successes of Magna Tyres Group
15 July 2019
Since establishing its Middle East office in 2016, Magna Tyres Group has reported a 300% increase in turnover in the region as a result of new distributor and dealer appointments and annual contracts with end users, namely sea ports and fleet operators. The regional headquarters based in the UAE provides product, sales and after-sales support for the Middle East and Africa region. In 2018, Magna Tyres started the production of the new ''Made in Holland'' tyres at the Hardenberg factory in The Netherlands. New capacity was added to keep up with the fast growing demand for the popular 17.5R25, 20.5R25, 23.5R25, 26.5R25 and 29.5R25 OTR sizes.
Vijay Nambiar, General Manager says: ''Last year, Magna Tyres introduced more than 40 distinct sizes in 7 patterns, adding them to the extensive product list to match the requirements of the construction market in the Middle East. We signed a global framework purchase agreement with one of the world's leading port operating facilities which has operations in 74 ports. We also renewed our annul supply contract with Al Faris Group.''
Recently, Kuwait-based Jassim Transport & Stevedoring Co. (JTC) recognized Magna Tyres as a valued tyre supplier, and JTC has also started using Magna Tyres for their industrial equipment, trucks and other vehicles. In Egypt, Magna Tyres Group has appointed the OKA Group to distribute Magna premium quality OTR and Industrial tyres.
Our success in the Middle East has been made possible by our team of committed employees, local presence in the region, and untiring and dedicated service to customers. Three years of efforts will assist us in achieving exponential growth in 2019 and the coming years as well. We project an increase in the Middle East sales this year because of the market acceptance of Magna Tyres superior quality and performance. Our industrial tyres are the best performing category in the GCC. The current products with redefined patterns and long-lasting treads will drive sales in this segment this year, says Nambiar.
At Bauma 2019, Magna Tyres officially launched its brand new construction range including 11 tyres which have been specially designed to meet the requirements for severe working conditions. The 11 tyre models include the M-Skid2 and M-Skid4 for skidsteer loaders; MR400 and MB250 for backhoe loaders and telehandlers; MB400 and MB410 for backhoe loaders and compact wheel loaders; MB260 for compact loaders and telehandlers; MB100 for mobile excavators; MB720 and MB720S for compactors; and MB210 for graders. Features of the new range include improved traction as a result of specialized tread design; heavy-duty sidewalls for resistance to damage and impacts; high-tech casing to reduce heat build-up inside the tyre; and enhanced tyre performance with a premium Magna rubber compound.
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