Product development and R&D

Product development by our R&D department is constantly at the top of our priorities, by:

1) continuously improving our existing tyre range,

2) continuously converting customer demand into new successful tyres.

By using European technology and a premium quality compound our team is always able to come up with the right solutions our customers demand, and enabled us to become the fastest growing OTR company worldwide. 

Magna Product Development

Every (1) product improvement or (2) new product starts with an idea on which our R&D department develops an architecture and design. This design is tested and afterwards prepared for release management. In this phase everyone who works with Magna products is informed, and is provided with product information, marketing and training. Afterwards the product is released and we start to collect data by testing and requesting feedback from end-users. This is a continuous process as we are continuously trying to improve our Tyre Range to guarantee the premium quality tyres Magna customers expect.

Innovation

“Innovation for the benefit of our clients has been the driving force behind our success. It enabled us to grow into the fastest growing OTR company in the world. Our European technology, premium quality compounds and innovative new tread designs satisfy the needs of our customers. Continual innovation and a flexible approach to achieving the best client-specific solutions satisfy the real needs or our customers and makes us stand out against our competitors, especially in reducing total cost of ownership and cost price per hour.”

Get in touch with us.

For sales requests and questions about our products and services, please contact Magna Tyres Group.